Delivering Exceptional Go-to-Market Strategies For Every Startup Founder Out There

How I can Help






That is what success looks like to me.

From a VP in a $4B tech company, to founding my own SaaS Startup, to building my consulting practice.  

I've done so many things incredibly well, and failed spectacularly at others.

I've had such a transformational journey, and I am on a mission to pay it forward.  

Read My Story

Steve Dawson

Founder & CEO, Asia Market Entry

"Lex is an absolute powerhouse.  If you ever have the opportunity to work with her, in any capacity; take it. You'll be glad you did." 

Rubyni Karun

Founder & CEO, XfinitySG

"Lex is one of the most resourceful, passionate and creative people I know. Beyond what is needed, she is results-driven for the outcomes of the project and for the organization as a whole. She puts her heart into everything she does and her positivity is absolutely contagious !!"

How I can help.


I'll ask you a lot of tough questions, understand your goals & business, and deliver a customised GtM  playbook with actionable insights that you can execute with or without me.

Let's Talk!

Go-to-Market Video Course 

A low-cost, self-paced video course that helps you build a proven, repeatable, and scalable sales & marketing motion that gets results.

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Get fortnightly go-to-market insights, motivation, and founder wellness advice while you build so you always perform at your best.